We live, simultaneously, times of profound changes in consumer behaviors and the broad redesign of business models dynamics in most industries, from banking to telecommunications, from food retail to almost all categories of consumer goods.
Growing in the top line requires an extreme focus on customers. Requires more information. Requires more intelligence.
Markets need to be resegmented. New segments and segments with new behaviors require new offers, new channels, new communication strategies and, often, new models of capturing value.
Also, strategies to capture customers have to be redesigned pondering new assumptions. Loyalty and retention gain relevance in the face of acquiring new clients. Capturing more value from the customer base is an important priority nowadays boosted by the big data world.clients.