Point of Views
Research projects that, by pooling different sources of consumer knowledge, both internal and external to companies, aim to provide answers to contexts in which companies need to consolidate their points of view.
We work on the consolidation of different ideas and challenges related to customer segments and their behavior, trends of change in consumers / markets and consumption behaviors.
We have developed “point of view” projects to clients like Grupo Impresa, José de Mello Saúde, Banco Espírito Santo, Fidelidade and Ibersol.
For this kind of projects, we take advantage of our extensive experience in the study of consumer trends of change, combine quantitative and qualitative consumer research data and develop joint-creation mechanisms with customers. We believe this to be the best methodology to think about and anticipate the future.