Consumers knowledge generating labs, permanently working in the companies, based on processes, tools and technological infrastructures of Return on Ideas.
Return on Ideas designs and develops projects and tools that answer specific knowledge challenges of companies. Challenges that, either permanent or needing continued monitoring, require the establishment of specific ongoing labs .
In each project we arrive at the truth using the most capable actors, by their proximity to the reality and the role they play in it, in order to allow the construction of a deep and detailed knowledge about the reality under study. They are our insighters. It is them, and the way bridges to them are built, that determine the ability to really get knowledge that is power.
We poll different sources of information, both inside and outside sources to the companies, and different skills.