Segmentation Model


Segmentation Model

Unicre invited Return on Ideas to support the creation of an internal skills centre of customer knowledge, which included the development of all necessary information bases as well as the design of various methodologies of customer knowledge.
With a primary focus on the optimization of non-presential capture and improving the customer relationship process.
Having the ambition to optimize relationship cycles as a tool to enable the growth of customer value and reverse the downward trend in the number of customers.
To activate customers throughout this cycle, different actions were designed, segmented, and specifically targeted to different type profiles.

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