Business Case

Investment Case

Faced with a consumption reality changing fast and the advent of technology as the core element of shopping experiences, the bet of the retail brands in multi-channel strategies is irreversible.
It was in this context that Sonae Sierra, one of the worldwide reference players in the shopping center industry, managing about 71 centers in 11 countries, launched the concept PROMOFANS®.
Return on Ideas advised Sonae Sierra in the creation of this discounts platform from a careful understanding of the consumers behaviour and their purchasing processes.
The project framed the construction of the Investment Case, monitoring of the solution design and functional requirements.